How do I set Goals for my Events?
You can add Goals to Events and track both your quantitative and qualitative objectives for a given Event.
You can also customize Goal field labels at the Team level, so that each Event in the Team reflect your company's terminology.
Setting Event Goals
To find Goals, go to the Event ROI tab. There are 5 Goal fields available, 4 numeric fields for key metrics and 1 text field with rich formatting.
Customizing Goal Fields
By default, numeric Goal fields have generic labels ("Goal 1", "Goal 2", etc...), but you can customize these labels and add your own short description on Team Settings.
The label and descriptions you set in the Goals section on Team Settings will appear as the label and tooltip help text on the Goal fields on Event ROI